Author: Victor Taylor

vinyl CDs cassettes

Is it worth creating vinyl, CDs or cassettes?

Fans, even younger fans increasingly, discover music on digital but collect on vinyl… They appreciate the convenience and immediacy of streaming services like Spotify, Apple Music etc. but still want to own and collect music by artists they are big fans of....

deaf ears

Is your music falling on deaf ears?

Are you clear on who you’re aiming your music at? While it’s good to get your music out there and all over the place, trying to appeal to “as wide an audience as possible”...

mad fans

Less fans can equal more money

As an independent act you have the advantage of being able to really connect directly with your fans on a personal level, as part and parcel of your marketing. You can try to grow your following...

musician find a way through

You can find your way through

While there are many routes to take, approaches to use, potential fans to target, and platforms to be on – giving you lots of choice and options – there are also many millions of other independent...