Category: Strategy

vinyl CDs cassettes

Is it worth creating vinyl, CDs or cassettes?

Fans, even younger fans increasingly, discover music on digital but collect on vinyl… They appreciate the convenience and immediacy of streaming services like Spotify, Apple Music etc. but still want to own and collect music by artists they are big fans of....

deaf ears

Is your music falling on deaf ears?

Are you clear on who you’re aiming your music at? While it’s good to get your music out there and all over the place, trying to appeal to “as wide an audience as possible”...