Is it worth creating vinyl, CDs or cassettes?
Fans, even younger fans increasingly, discover music on digital but collect on vinyl…
They appreciate the convenience and immediacy of streaming services like Spotify, Apple Music etc. but still want to own and collect music by artists they are big fans of. Even if (as many buyers seem to do) the records aren’t actually played but saved as wall hangings/ornaments, or purely collected items; the music itself being listened to digitally.
When you sell your music, offering vinyl, CD or cassette tape versions (cassettes being the cheapest to produce) is a great gimmick or novelty that many music lovers appreciate. It can tip the balance when someone is deciding to buy your music or not.
Of course there is a cost involved, but it can be a good investment if managed wisely.
This strategy might be better left until you have a decent sized following or fan base… Spending money on physical editions, you could end up spending more than you earn…
But if you have the financial resources to spare, this is an excellent investment: Physical copies can also be classed as merchandise items, which can be used as promotional tools.
If you offer ‘fan experiences’ (i.e.: give dedicated fans the opportunity to come to a meet and greet session, or a place on a group Skype call, or a pass to your gig sound check, or to hangout at the studio when you rehearse or record, and so on – which you can charge for, by the way), include ‘free’ items of merchandise as an incentive, including, say, a special limited edition, signed, cleverly packaged, vinyl copy of something.
A special limited edition vinyl, CD or cassette could have any music on it. As well as having your album/EP to sell at gigs etc. you could put together a ‘greatest hits’ type collection, or songs around a theme, from different albums, or experimental tracks not released anywhere else… Whatever you can imagine, that you know your fanbase would appreciate.
Is it worth creating vinyl, CDs or cassettes? Yep. There’s a lot of scope, and there will be much more about this topic (strategies, ideas, resources…) here on Musician Roadmap…