Is your music falling on deaf ears?
Are you clear on who you’re aiming your music at?
While it’s good to get your music out there and all over the place, trying to appeal to “as wide an audience as possible” isn’t the best policy.
Even if you are purposefully aiming for mass appeal, you’ll always appeal only to certain tastes – and spreading your target audience out too thinly is not good.
Why try the insurmountable task of conquering the world, when you can take the more certain road, which can bring you sustainability. The best policy is to be specific about your intended audience.
Many acts now incorporate a number of different genres, or can’t be easily slotted into any particular genre… If this is you, from a practical, strategic viewpoint, you need to know your genre, or at least your niche marketplace.
If your music doesn’t really fit with any particular genre or sub-genre you know of, your music can still be defined in a certain way, and be of interest to certain groups of listeners. That’s what you’re looking for.
You should clearly define who your niche market is. It might take time to work out…but it is pretty crucial for your music as a business.
If you already have a clear idea about it, just check to see if you can nail it down or clarify things any more. The narrower and more specific you can make your niche/genre the better.